From your first hundred users to category leader.
AppTug shows you the growth you are missing and runs the loops that close the gap. You set the budget, from nothing to serious ad spend, and the strategy adapts to it.
First analysis is free. No account, no card.
Organic only. Keywords, listing, content, comments, reviews and retention fixes. Nothing is spent.
// why an engine, not a tool
The goal is not a report. It is a loop that never stops pulling.
A keyword tool tells you what to do. An agency runs one campaign. Both stop the moment you stop. AppTug builds the loops behind your app and keeps them running, at whatever budget you have.
Loops compound, campaigns end
Every install lifts your ranking. Every review writes the next post. Every paying user funds the next ad. Once the loops run, each week starts where the last one ended, not from zero.
No budget is fine. Organic is the full strategy, not a demo
At $0 the engine runs everything that costs time instead of money: listing, content, comments, reviews and retention. Most apps get their first thousand users this way. Paid joins later, and only once it pays for itself.
One team of agents, one set of numbers
No four dashboards and no handoffs. Every signal reaches every agent: a review becomes a listing fix and a post, a retention leak changes the ad bids. One Monday report says what worked and what happens next.
// one product, the whole engine
Growth is a loop, not a funnel.
A funnel spends and empties. A loop feeds itself. Every install leaves signals behind, a review, a ranking, a dollar of revenue, and the engine turns them into the next install. AppTug builds every loop behind your app and runs it, so the work compounds instead of starting over each Monday.
Search on the stores and the web is one part. Short form content, comments and reviews are the rest. Every install lifts the ranking, every comment writes the next post, every review fixes the listing.
Revenue funds ads, ads bring users, their revenue funds more ads. Apple, Google, TikTok and Meta, built from the hooks that already work. It turns on when the payback says so and off when it stops.
Users who stay are what make the other two loops pay. The engine watches where people leave, fixes onboarding, push and win back, and keeps every metric in one place so you see what worked.
// scales with your budget
From zero to $100,000 a month, managed automatically.
Set a monthly budget, or none. The engine only turns on what your numbers can carry, and asks before it spends more than you approved.
Everything that costs time, not money.
- Keywords and metadata, every country and locale
- Short form hooks, scripts and captions
- Every review answered, every complaint a task
- Onboarding, push and win back flows that keep users
Ads on the searches you already win organically.
- Apple Search Ads and Google App Campaigns
- Bids adjusted daily on measured trial to paid
- Custom product pages per keyword group
- Budget capped at what retained users pay back in 60 days
Every channel, budget moved every day to what converts.
- TikTok and Meta ads from your best hooks
- Creator briefs and Spark Ads on winning posts
- Country by country rollout, biggest payback first
- Daily spend report, weekly plan, no surprises
Ad spend is billed by Apple, Google, TikTok and Meta directly. AppTug charges for the engine, not a share of your budget.
// the first minute
Paste the link. One minute later you have a plan.
Three things happen at once, one for each pillar. Nothing is spent and nothing goes live until you say so. Shown for MapZap, a geography game.
// organic
Writes what brings people in
Keywords for every country, your listing rewritten, ten hooks in your voice, every open review answered.
// paid
Prices a paying user before you spend
What a trial would cost on each network and how long it takes to pay back. Nothing runs until you set a budget.
// retention
Finds where users leave
Day 1, 7 and 30 retention from your store data, the biggest leak, and the first fix already drafted.
// three pillars
Organic, paid and retention, one engine
Three loops that move an app, each run by agents that read the same data a growth team would and write down what they did and why.
// organic
Found, watched and talked about
Search is one part: keywords with volume per country, metadata in twelve languages that read native, web pages that rank for the same terms. The rest is content, comments and reviews: hooks and scripts for TikTok, Reels and Shorts, every comment answered, every review turned into a reply and a listing fix.
| Loop | What happened | Result |
|---|---|---|
| Search | "flags quiz" in the US title, DE subtitle live, 2 web pages published | impressions +12 % |
| Content | Hooks 3 and 7 posted on TikTok and Reels | 41 k views, 380 installs |
| Comments | 32 answered, 3 turned into next week's posts | 2 h reply time |
| Reviews | 14 answered, 1 listing fix queued | 4.6 to 4.7 stars |
// paid
Ads that run only while they pay back
Apple Search Ads, Google App Campaigns, TikTok and Meta, built from the keywords and hooks that already work. Bids follow measured trial to paid, not installs. Anything that stops paying back gets paused, and you get told why.
| Channel | Spend | Per trial | Status |
|---|---|---|---|
| Apple Search Ads, US | $3,240 | $6.80 | scaling |
| Google App Campaigns, DE | $1,480 | $5.20 | holding |
| TikTok Spark Ads, US | $820 | $11.40 | paused |
| Meta, UK | $0 | no data | new |
// retention and metrics
Users who stay, and numbers you can trust
The engine watches where people leave and fixes it: onboarding, the push prompt, the win back offer for lapsed trials. Store analytics, RevenueCat revenue, ad spend and retention sit in one place, and every Monday one report says what worked and what to do next.
| Cohort | Day 1 | Day 7 | Day 30 | Paying |
|---|---|---|---|---|
| July, before fixes | 52 % | 26 % | 17 % | 3.1 % |
| August, push prompt moved | 58 % | 31 % | 21 % | 3.8 % |
// measure
Every metric that matters, in one place.
Store analytics, RevenueCat revenue, ad spend, retention and post performance in one view. Every Monday, one report that says what worked and what to do next.
// meet the agents
Eight AI agents, one engine
Each one does a job a growth team would do by hand, reads the same data, and leaves a note on what it did and why. You approve the budget once. They handle the rest.
Finds what people search before you build the feature.
Keeps your store page one step ahead of the ranking, in twelve languages that read native.
Turns one insight into a month of posts.
Answers every review and comment like you would, faster, and turns complaints into fixes.
Spends only where a download pays back, and pauses the rest.
Turns your best hooks into ad variants and retires the losers.
Watches where users leave and writes the push, the win back offer and the onboarding fix.
Tells you every Monday what worked and what to do.
// pricing
Pricing that grows with your app
Start free, pay when the engine earns it. Paid plans include both stores and every country you sell in. Ad spend is billed by the networks, not by us.
- One full analysis per app
- Keywords for your main country
- Ten hooks, once
- Paid search cost estimate, per trial
- One app, App Store and Google Play
- Organic, paid and retention loops, every country
- Paid loops up to $5,000 a month
- Weekly report every Monday
- Up to ten apps
- Paid loops up to $100,000 a month
- Creator briefs and custom product pages
- Shared workspace, one invoice
Cancel anytime. Invoices with VAT.
// questions
Before you paste the link
Your listing read end to end, the ten keywords with the most volume in your main country, a rewritten title and subtitle, ten hooks, and an estimate of what paid search would cost you per trial. You see all of it before you create an account.
Start with one link.
Paste your App Store or Play Store page. AppTug reads it and gets to work.
First analysis is free. No account, no card.