// compare
AppTug vs Layers closest neighbour, different door.
Layers and AppTug share the idea: agents that do app marketing work instead of dashboards that describe it. The difference is who they are built for and how you start.
| AppTug | Layers | |
|---|---|---|
| Agents for ASO, content, ads, reviews | Yes | Yes |
| Retention agent | Yes | Not the focus |
| Starts from a pasted store link | Yes, first analysis free | Onboarding with the team |
| Organic only mode at $0 | Yes, the full organic loop | No |
| Budget adaptive strategy | Yes, from $0 to $100,000 a month | Built for teams with budget |
| Both stores, every country | Yes | Yes |
| Weekly report | Every Monday, ends with the plan | Team workflows |
| Pricing | Growth at $49, Scale at $199 a month | Priced for teams |
Pick Layers if
You run a marketing team that wants agents inside its existing workflows and has the budget to match. Layers is built for that.
Pick AppTug if
You want to start today with a link and no budget, and let the engine grow as the app does. AppTug treats retention as a first class loop and keeps the price at a level that works before revenue does.
Start with one link.
Paste your App Store or Play Store page. AppTug reads it and gets to work.
First analysis is free. No account, no card.