// compare
AppTug vs an agency a retainer versus an engine.
Agencies are good at the big bets: a launch campaign, a rebrand, a creator program. The weekly work of keywords, listings, replies, hooks and bids is where an engine wins on cost and consistency.
| AppTug | Agency | |
|---|---|---|
| Monthly cost | $49 to $199 plus your ad spend | Retainer, usually thousands, plus a share of spend |
| Starts | In one minute, from a link | After a proposal, a kickoff and a brief |
| Works every week without a meeting | Yes | Depends on the retainer |
| Keeps every metric in one place | Yes | Monthly slide deck |
| Knows your reviews and comments | Reads all of them, every day | Samples them |
| Big creative campaigns | Briefs creators, does not shoot | Yes |
| Strategy conversations | The Monday report, and you | Yes, with people |
| Cancel | Anytime | Notice period |
Pick an agency if
You need a launch moment, a brand campaign or a creator program with real production, and you have the budget for people to run it.
Pick AppTug if
You need the weekly work done well, at any budget, with numbers you can trust. Many teams run both: the agency for the big moments, AppTug for the loop that runs in between.
Start with one link.
Paste your App Store or Play Store page. AppTug reads it and gets to work.
First analysis is free. No account, no card.