// ads
Ads that run only while they pay back.
The Ads agent prices a paying user on every network before you spend a cent, starts on the searches you already win organically, and moves budget every day to what converts.
Estimate first, spend later
Before any budget is set, AppTug estimates the cost per trial and the payback period per channel from your store data and your subscription numbers. At $0 that estimate is all it is. Set a budget and the engine starts with the cheapest proven channel, usually Apple Search Ads on your own best keywords.
Scales with budget
From $500 to $5,000 a month it runs paid search on both stores with custom product pages per keyword group. Above $5,000 it adds TikTok and Meta from your best hooks, creator briefs and Spark Ads on winning posts, and rolls out country by country, biggest payback first. Ad spend is billed by the networks. AppTug charges for the engine, not a share of your budget.
You approve the ceiling once
The engine never spends above the budget you set. It asks before raising it, and every Monday you see spend, installs, cost per trial and payback per channel.
Start with one link.
Paste your App Store or Play Store page. AppTug reads it and gets to work.
First analysis is free. No account, no card.