// glossary
App Store Optimization (ASO)
Improving how an app is found and chosen on the App Store and Google Play.
ASO covers the text the stores index, title, subtitle, keyword field and descriptions, and the elements that decide conversion, icon, screenshots, ratings and reviews. Rankings depend on relevance, conversion and install volume, so ASO is never only about keywords.
In practice it runs as a loop: research keywords per country, write the listing, ship one change, measure for 14 days, read the reviews, repeat.
Start with one link.
Paste your App Store or Play Store page. AppTug reads it and gets to work.
First analysis is free. No account, no card.