// glossary

Google App Campaigns

Google's automated campaign type that places app ads across Search, Play, YouTube and the Display network.

You provide text, images and video and a target cost per install or per action, and Google's system decides placements and bids. Control is lower than with Apple Search Ads, so the creative and the conversion event you optimise for matter more than keyword choices.

Start with one link.

Paste your App Store or Play Store page. AppTug reads it and gets to work.

First analysis is free. No account, no card.