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Mobile measurement partner (MMP)

A third party service that attributes installs and events to ad campaigns across networks.

AppsFlyer, Adjust and similar services collect install and event data, handle SKAdNetwork postbacks and deduplicate attribution across networks. Small teams can start without one, using the networks' own reporting plus subscription data from RevenueCat.

Start with one link.

Paste your App Store or Play Store page. AppTug reads it and gets to work.

First analysis is free. No account, no card.