// glossary
Payback period
The number of days until the revenue from a cohort of users covers what it cost to acquire them.
A paid loop only closes when payback lands inside a window you can finance, usually 60 days for subscription apps. Campaigns with payback inside the window can grow, those outside hold or pause. Retention and trial to paid shorten payback without changing a single bid.
Start with one link.
Paste your App Store or Play Store page. AppTug reads it and gets to work.
First analysis is free. No account, no card.