// glossary

User generated content (UGC)

Videos and posts made by users or creators in their own voice rather than by the brand.

For apps, UGC style content outperforms polished ads on short form platforms because it reads as a recommendation. Reviews and comments are the raw material: the sentences users already say become the hooks.

Start with one link.

Paste your App Store or Play Store page. AppTug reads it and gets to work.

First analysis is free. No account, no card.