// glossary

Retention loop

Users who stay make the other loops pay, and every fix raises the value of every install.

The retention loop watches day 1, 7 and 30, finds the biggest leak and fixes it: onboarding, the push permission prompt, win back offers. It is the loop most teams skip, and the one that shortens payback without touching a bid.

Start with one link.

Paste your App Store or Play Store page. AppTug reads it and gets to work.

First analysis is free. No account, no card.