// glossary

Growth loop

A system where the output, a user, becomes the input that brings the next user.

Coined by Reforge as the successor to the funnel. Installs lift rank which brings installs, reviews rewrite listings which convert, revenue funds ads which bring revenue. Apps can run three loops: organic, paid and retention. Work in a loop compounds, work in a funnel needs refuelling.

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Paste your App Store or Play Store page. AppTug reads it and gets to work.

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