// glossary

Paid loop

Revenue funds ads, ads bring users, their revenue funds more ads.

The paid loop only closes when users pay back their acquisition cost inside a financeable window. It should start from organic winners, best keywords into Apple Search Ads, best hooks into TikTok, and bid on trial to paid rather than installs.

Start with one link.

Paste your App Store or Play Store page. AppTug reads it and gets to work.

First analysis is free. No account, no card.